About Us

HIVE was created by a cricketer who understands the game from the inside. For years, we experienced the same frustrations every club player knows too well — shirts that never quite fit right, heavy fabrics that cling in the heat, jumpers that restrict movement, and teamwear that looks sharp online but lets you down on matchday. Too often, players are forced to choose between comfort, durability, and performance.

HIVE exists to change that.

Inspired by the idea of the hive — collective effort, precision, discipline, and the belief that performance is built, not gifted — we design teamwear that works where it matters: out in the middle. Every decision we make is shaped by real match experience: how kit feels during long spells in the field, how it performs under pressure, and how important it is for players to look and feel confident the moment they step onto the pitch.

We specialise in official match kits, training wear, and fully managed club shops, working closely with teams to create clean, modern designs that players are genuinely proud to wear. Our approach blends athletic fits, lightweight technical fabrics, and subtle detailing that respects cricket’s traditions while meeting the demands of the modern game.

At HIVE, we keep things simple:

listen to players, design with purpose, and deliver reliable quality.

No gimmicks. No unnecessary extras. No compromises on fit or function.